Overview of studies conducted by Pacific Insights:
Acorn Panel
Pacific Magazines have a wealth of consumer involvement and information within the company, collected from a myriad of sources including our primary research and our editorial and brand interaction with readers. Each of our magazines have a unique connection with its readers. Many of these consumers are more than happy to give their opinion, not only on the content of the magazine, but on a much wider range of topics. To share this 'goldmine' of consumer involvement, Pacific Insights can provide feedback on advertiser issues and topics as part of our partnerships. 'Acorn Ideas' - Pacific Insights online panel allows Australians to share their thoughts and opinions on anything and everything that they have a point of view about. This give us an ongoing dialogue with readers on our brands, social issues and advertising impressions.
How doe we use Acorn Ideas?
*Four major social/cultural trend surveys per year
*Topical polls - immediate access to the thoughts of Australians on current topics of interest.
*Ongoing dialogue with magazine readers
*Advertiser Impressions Studies (AIS)
*To ensure best practice for our readers and advertisers; guidelines, criteria and timetables have been developed regarding use of the panel.
Visit www.acornideas.com.au to view the panel site or speak to your magazine representative about opportunities with your advertising campaign.
Luxury: A New Era
In the ever-changing Luxury landscape What defines true Luxury today? What are the opportunities for mass market brands in this premium space? To answer these questions and many more Pacific Magazines hosted the ultimate conference on Luxury providing both an international and local perspective.
The International Perspective - Pam Danziger of Unity Marketing USA
*What defines true luxury today in this complex and ever-changing market?
*What are the opportunities for mass and middle market brands?
*What are the implications for time-honoured luxury brands, products and services?
Pam's presentation is complemented by the findings of Pacific Magazines and Stancombe Research & Planning's Australian market study, delivered by Susan Stancombe.
For further details on this piece of research, please contact the Consumer Insights & Strategy Manager.
Tween Tracker - K-Zone and Total Girl
A study on the lives and minds of today's tweens and how to communicate with them effectively by understanding...
-The context of the world in which they live
-The key influences on their behaviour - key needs and core drivers
-Media consumption habits
- Further this research provides communication recommendations & strategies for marketing to tweens.
For further details on this piece of research, please contact the National Advertising Manager for K-Zone and Total Girl.
Recent Category Surveys
For more information on any of the category surveys please contact the National Advertising Manager of the respective magazine.
New Idea - Great Escapes: where, why and how Australians holiday (2008)
This study delves into the meaning of holidays and what it represents to Australian women. Furthermore it highlights the in's and out's of holiday planning, their holiday experiences, their holiday dreams and aspirations.
New Idea - Bloom: Feeling good, looking good (2008)
The third in-depth beauty study by New Idea, providing a deeper look into that 'inner woman'. It explores what beauty truly means to heartland Australian women including their perceptions versus their realities of beauty.
Who - Body Survey (2008)
The survey results featured in Who's annual 'body' issue, highlighting how Australian women felt about their bodies and to what drastic lengths they would go to achieve the ultimate body.
FAMOUS - Body Survey (2008)
The body survey featured as an editorial cover story and outlined what young Australian women thought of their body, what they'd do in order to lose weight and which celebrity had the ultimate body.
Men's Health - Grooming Survey (2008)
Provides an in-depth look into Men's Health readers grooming routines and purchase habits.
Men's Health - Cycling Survey (2008)
Looks at the level of interest in cycling among Men's Health readers. The survey covers everything to do with cycling - from time spent, dollars spent, brands of cycling equipment and their main reasons for cycling.
Women's Health - State of Health (2008)
The inaugural 'State of women's health' survey provides understanding into how women feel about all areas of health in their life - from exercise and fitness to nutrition, bodies, mental health, fertility, sex and relationships. The survey results were featured in the November issue of Women's Health and a year-long campaign - Happy for life - was launched off the back of the findings.
Home Beautiful - Kitchen survey (2008)
The kitchen is often seen as the heart of a home. This survey looks at people's perceptions towards their kitchen - what they like/dislike, what they would change, and the impact of the current state of their kitchen on the activities they do at home.
Better Homes and Gardens - Primary reader survey (2007 & 2008)
Explores respondents behaviour and attitudes on travel, finance and the environment. Furthermore, it delves into their purchasing and reading habits of Better Homes and Gardens readers.
Coming soon.....
Bride to Be - Cost of Love Survey
The most up-to-date snapshot of the financial and emotional costs of weddings in Australia today.
Practical Parenting - Cost of Parenting Survey
Understanding the financial pressures and implications of being a parent in Australia today.
Other Major Insights
Big Spenders - marie claire
The female Big Spender - as the Roy Morgan segment name denotes, is a lucrative target for any business...cashed up and more importantly willing to splash that cash around. But what do we really know about her? Do we know enough to engage her in communications? Do we know enough to activate her to purchase? As Marie Claire reaches more of this potential lucrative segment than any other fashion magazine, we needed to combine this unique reach with some hot communications cues to enable our brand and our clients' brands, meaningful engagement with these cash splashing women. By using a combination of traditional research, ethnography and trend forecasting we have now identified three social and cultural themes that differentiate these women from other women of their generation. These themes impact on every area of these women's lives - because they are how they live their lives. These women are on a unique journey - can your brand afford not to get on board? Marie Claire and Pacific Insights are happy to take you along for the ride... Welcome to Risk Takers, Money Makers, Retail Shakers - inside the mind of a big spender...
Click here for the overview
For further details on this piece of research, please contact the National Advertising Manager for marie claire.
New Idea
Voices from the Heart (2007) - New Idea
New Idea's Voices from the Heart will lead you through the hearts and minds of heartland Australia, highlighting the forces and feelings that engage Australian women. From this study you will understand the core human drivers of heartland women, and the important role that magazines play in their lives, in helping create and maintain meaningful connections among this important target.
Click here for the overview
For further details on this piece of research, please contact the National Advertising Manager for New Idea.
Catwalk to Cash Register - New Idea
New Idea's Catwalk to Cash Register explores the role and importance of fashion for Australian women. This study will take you through her world of all things fashion related - her personal fashion style, her body image issues, factors that are important to her in the retail environment and a sneak peek into her wardrobe, helping you to understand what motivates her fashion behaviour and the choices that she makes.
Click here for the overview
For further details on this piece of research, please contact the National Advertising Manager for New Idea.
Mystique ... The Beauty Secrets of Australian Women - New Idea
New Idea's Mystique... the beauty secrets of Australian women will give you access to a wealth of information on the role of beauty in the lives of Australian women, uncovering their beauty routine and shopping habits, and the meaning of beauty to them.
Click here for the overview
For further details on this piece of research, please contact the National Advertising Manager for New Idea.
Grocery Habits - - New Idea
New Idea's Grocery Habits - How Australian women plan, select and prepare meals report will provide you with insights into the changing attitudes to food and grocery shopping, and the necessary knowledge to understand the activities, motivations and needs of Australian grocery buyers.
Click here for the overview
For further details on this piece of research, please contact the National Advertising Manager for New Idea.
Health of a Nation - New Idea
New Idea's The Health of the Nation covers the health issues faced by Australian women - what are their health concerns? What do they want more information on? Who do they trust? What medical treatments do they seek? In a world of choice, more and more Australians are re-evaluating their health care options. The health choices they make and the way they make those choices will impact many major brands, making The Health of the Nation a must read for every health care marketing professional in understanding the health needs of Australian women.
Click here for the overview
For further details on this piece of research, please contact the National Advertising Manager for New Idea.
Australians At Home - Better Homes and Gardens, home beautiful & Your Garden
Australians at Home explores the increasingly important social phenomenon of home improvement and activities undertaken within the home. Through this study you will understand the concept of home and what it represents, insight into the key universal themes that pervade Australian home owners, a journey through the what, why, who and how of homemaking, and an overview of the seven consumer segments among Australian how owners and more importantly how to reach them and communicate to them.
Click here for the overview
For further details on this piece of research, please contact the National Advertising Manager for Better Homes and Gardens or home beautiful and Your Garden.