What is readership
Readership is defined as the number of people who have read or looked into an (average) issue of a publication. The results are 'Average' as they are based on interviews over a full year. Readership differs from circulation/copy sales and is usually higher due to pass-on. Readership growth or decline can happen independently of circulation. Readership is based on a 12-month rolling average and is released on a quarterly basis. The readership survey is conducted by Roy Morgan Research; through face-to-face interviews among approximately 60,000 respondents aged 14+ Australia-wide.
Pacific's current readership overview
Pacific Magazines maintains its position as a leading Australian publisher enjoying a 29.5% share of total gross readership. Pacific Magazines' share is achieved with only 19 titles surveyed which means Pacific holds the largest share per title - average at 1.6%. Pacific has three of the top five highest reaching magazines in Australia with New Idea, Better Homes and Gardens, and That's Life!.
Click here to view the March 2010 Readership Spreadsheet
Click here to view the March 2010 Pacific Magazines Corporate Press Release