Making the decision to lead a healthy lifestyle and lose weight is something to be proud of. But we know it's not easy.

Speaking to women aged 25-55 who'd like to lose weight and keep it off - whether it be 5 or 15 kilos - Weight Watchers magazine is the voice of a trusted friend, someone who's been there and can offer advice and practical solutions that work.

The magazine shares easy and delicious recipes that the whole family can enjoy, inspiring motivational tools, in-depth health articles and new exercise ideas, together with beauty tips and transformational fashion. Weight Watchers magazine celebrates the journey as well as the end result, helping the reader discover her slimmer, more energetic, healthier self.

The magazine provides an opportunity to communicate with readers who are in an open state of mind as they transform their lives. They are absorbed in an environment that they totally trust because the magazine is designed to help them and really understand them and their world.

Weight Watchers magazine mantra:   Inspire  *   Motivate  *   Transform.